Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

Annemarie Nanne; Marjolijn Antheunis; Eric Postma; Sander Wubben; Guda van Noort

Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

Annemarie Nanne, Marjolijn Antheunis, Eric Postma, Sander Wubben, Guda van Noort

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 25 May 2019
Event	Annual Conference of the International Communication Association 2019: Communication Beyond Boundaries - Washington, United States Duration: 24 May 2019 → 28 May 2019 Conference number: 69 https://www.icahdq.org/page/2019Conference

Conference

Conference	Annual Conference of the International Communication Association 2019
Abbreviated title	ICA 2019
Country/Territory	United States
City	Washington
Period	24/05/19 → 28/05/19
Internet address	https://www.icahdq.org/page/2019Conference

Keywords

user generated content
engagement
product involvement
computer vision
brand-related content

Cite this

@conference{a5f085e0aee34e878cf9efb935805fa1,

title = "Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC",

keywords = "user generated content, engagement, product involvement, computer vision, brand-related content",

author = "Annemarie Nanne and Marjolijn Antheunis and Eric Postma and Sander Wubben and \{van Noort\}, Guda",

year = "2019",

month = may,

day = "25",

language = "English",

note = "Annual Conference of the International Communication Association 2019 : Communication Beyond Boundaries, ICA 2019 ; Conference date: 24-05-2019 Through 28-05-2019",

url = "https://www.icahdq.org/page/2019Conference",

}

TY - CONF

T1 - Do You Like This? The Presence of a Person as Engagement Predictor in Visual Brand-related UGC

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Postma, Eric

AU - Wubben, Sander

AU - van Noort, Guda

N1 - Conference code: 69

PY - 2019/5/25

Y1 - 2019/5/25

KW - user generated content

KW - engagement

KW - product involvement

KW - computer vision

KW - brand-related content

M3 - Paper

T2 - Annual Conference of the International Communication Association 2019

Y2 - 24 May 2019 through 28 May 2019

ER -