Does competitive entry structurally change key marketing metrics

M. Kornelis, M.G. Dekimpe, P.S.H. Leeflang

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	173-182
Journal	International Journal of Research in Marketing
Volume	25
Issue number	3
Publication status	Published - 2008

Cite this

@article{57630805e2a741c9b388dc54b230a7d7,

title = "Does competitive entry structurally change key marketing metrics",

author = "M. Kornelis and M.G. Dekimpe and P.S.H. Leeflang",

year = "2008",

language = "English",

volume = "25",

pages = "173--182",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "3",

}