Does competitive entry structurally change key marketing metrics

M. Kornelis, M.G. Dekimpe, P.S.H. Leeflang

Research output: Contribution to journalArticleScientificpeer-review

13 Citations (Scopus)
Original languageEnglish
Pages (from-to)173-182
JournalInternational Journal of Research in Marketing
Volume25
Issue number3
Publication statusPublished - 2008

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