Does competitive entry structurally change key marketing metrics

M. Kornelis, M.G. Dekimpe, P.S.H. Leeflang

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)173-182
JournalInternational Journal of Research in Marketing
Volume25
Issue number3
Publication statusPublished - 2008

Cite this

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title = "Does competitive entry structurally change key marketing metrics",
author = "M. Kornelis and M.G. Dekimpe and P.S.H. Leeflang",
year = "2008",
language = "English",
volume = "25",
pages = "173--182",
journal = "International Journal of Research in Marketing",
issn = "0167-8116",
publisher = "Elsevier Science BV",
number = "3",

}

Does competitive entry structurally change key marketing metrics. / Kornelis, M.; Dekimpe, M.G.; Leeflang, P.S.H.

In: International Journal of Research in Marketing, Vol. 25, No. 3, 2008, p. 173-182.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Does competitive entry structurally change key marketing metrics

AU - Kornelis, M.

AU - Dekimpe, M.G.

AU - Leeflang, P.S.H.

PY - 2008

Y1 - 2008

M3 - Article

VL - 25

SP - 173

EP - 182

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

SN - 0167-8116

IS - 3

ER -