Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

K.A. Ratliff, B.A.P. Swinkels, K. Klerx, B.A. Nosek

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)531-540
JournalPsychology & Marketing
Volume29
Issue number8
DOIs
Publication statusPublished - 2012

Cite this

Ratliff, K.A. ; Swinkels, B.A.P. ; Klerx, K. ; Nosek, B.A. / Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand. In: Psychology & Marketing. 2012 ; Vol. 29, No. 8. pp. 531-540.
@article{62c4a1009ac74f9187242aa634a7535a,
title = "Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand",
author = "K.A. Ratliff and B.A.P. Swinkels and K. Klerx and B.A. Nosek",
year = "2012",
doi = "10.1002/mar.20540",
language = "English",
volume = "29",
pages = "531--540",
journal = "Psychology & Marketing",
issn = "0742-6046",
publisher = "Wiley-Liss Inc.",
number = "8",

}

Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand. / Ratliff, K.A.; Swinkels, B.A.P.; Klerx, K.; Nosek, B.A.

In: Psychology & Marketing, Vol. 29, No. 8, 2012, p. 531-540.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

AU - Ratliff, K.A.

AU - Swinkels, B.A.P.

AU - Klerx, K.

AU - Nosek, B.A.

PY - 2012

Y1 - 2012

U2 - 10.1002/mar.20540

DO - 10.1002/mar.20540

M3 - Article

VL - 29

SP - 531

EP - 540

JO - Psychology & Marketing

JF - Psychology & Marketing

SN - 0742-6046

IS - 8

ER -