Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

K.A. Ratliff, B.A.P. Swinkels, K. Klerx, B.A. Nosek

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)531-540
JournalPsychology & Marketing
Volume29
Issue number8
DOIs
Publication statusPublished - 2012

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