Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

K.A. Ratliff, B.A.P. Swinkels, K. Klerx, B.A. Nosek

Research output: Contribution to journal › Article › Scientific › peer-review

24 Citations (Scopus)

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@article{62c4a1009ac74f9187242aa634a7535a,

title = "Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand",

author = "K.A. Ratliff and B.A.P. Swinkels and K. Klerx and B.A. Nosek",

year = "2012",

doi = "10.1002/mar.20540",

language = "English",

volume = "29",

pages = "531--540",

journal = "Psychology & Marketing",

issn = "0742-6046",

publisher = "Wiley-Liss Inc.",

number = "8",

}

TY - JOUR

T1 - Does one bad apple(juice) spoil the bunch? Implicit attitudes toward one product transfer to other products by the same brand

AU - Ratliff, K.A.

AU - Swinkels, B.A.P.

AU - Klerx, K.

AU - Nosek, B.A.

PY - 2012

Y1 - 2012

U2 - 10.1002/mar.20540

DO - 10.1002/mar.20540

M3 - Article

SN - 0742-6046

VL - 29

SP - 531

EP - 540

JO - Psychology & Marketing

JF - Psychology & Marketing

IS - 8

ER -