Does web design matter? Examining older adults’ attention to cognitive and affective illustrations on cancer-related websites through eye tracking

N. Bol, J.C. Romano Bergstrom, E.M.A. Smets, E.F. Loos, J. Strohl, J.C.M. van Weert

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

This study examines how adults pay attention to cognitive and affective illustrations on a cancer-related webpage and explores age-related differences in the attention to these cognitive and affective webpages. Results of an eye-tracking experiment (n = 20) showed that adults spent more time attending to the illustrations on the cognitive webpage than the illustrations on the affective webpage. Furthermore, older adults spent about 65% less time fixating the webpages than younger adults. Whereas older adults had less attention for illustrations on the cognitive webpage then younger adults, they spent equal time viewing the illustrations on the affective webpage as younger adults.
Original languageEnglish
Title of host publicationUniversal access in human-computer Interaction: 8th International Conference, UAHCI 2014, held as part of HCI International 2014, Heraklion, Crete, Greecee, June 22-27, 2014: proceedings. - Pt. III: Aging and assistive environments
Place of PublicationCham
PublisherSpringer
Pages15-23
Number of pages9
ISBN (Print)9783319074450
DOIs
Publication statusPublished - 2014
Externally publishedYes

Publication series

NameLecture notes in computer science

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    Bol, N., Romano Bergstrom, J. C., Smets, E. M. A., Loos, E. F., Strohl, J., & van Weert, J. C. M. (2014). Does web design matter? Examining older adults’ attention to cognitive and affective illustrations on cancer-related websites through eye tracking. In Universal access in human-computer Interaction: 8th International Conference, UAHCI 2014, held as part of HCI International 2014, Heraklion, Crete, Greecee, June 22-27, 2014: proceedings. - Pt. III: Aging and assistive environments (pp. 15-23). (Lecture notes in computer science). Springer. https://doi.org/10.1007/978-3-319-07446-7_2