Domain-specific market segmentation

Research output: Contribution to journal › Article › Professional

Original language	English
Pages (from-to)	49-66
Number of pages	18
Journal	European Journal of Marketing
Volume	28
Issue number	10
Publication status	Published - 1994

Cite this

@article{473c8aa3dc1149deaea323df862f3b66,

title = "Domain-specific market segmentation",

author = "{van Raaij}, W.F. and T.M.M. Verhallen",

note = "Pagination: 18",

year = "1994",

language = "English",

volume = "28",

pages = "49--66",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "10",

}