Domain-specific market segmentation

W.F. van Raaij, T.M.M. Verhallen

Research output: Contribution to journalArticleProfessional

Original languageEnglish
Pages (from-to)49-66
Number of pages18
JournalEuropean Journal of Marketing
Volume28
Issue number10
Publication statusPublished - 1994

Cite this

van Raaij, W.F. ; Verhallen, T.M.M. / Domain-specific market segmentation. In: European Journal of Marketing. 1994 ; Vol. 28, No. 10. pp. 49-66.
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title = "Domain-specific market segmentation",
author = "{van Raaij}, W.F. and T.M.M. Verhallen",
note = "Pagination: 18",
year = "1994",
language = "English",
volume = "28",
pages = "49--66",
journal = "European Journal of Marketing",
issn = "0309-0566",
publisher = "Emerald Group Publishing Ltd.",
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}

van Raaij, WF & Verhallen, TMM 1994, 'Domain-specific market segmentation', European Journal of Marketing, vol. 28, no. 10, pp. 49-66.

Domain-specific market segmentation. / van Raaij, W.F.; Verhallen, T.M.M.

In: European Journal of Marketing, Vol. 28, No. 10, 1994, p. 49-66.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - Domain-specific market segmentation

AU - van Raaij, W.F.

AU - Verhallen, T.M.M.

N1 - Pagination: 18

PY - 1994

Y1 - 1994

M3 - Article

VL - 28

SP - 49

EP - 66

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 10

ER -