Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment?

S.H.K. Wuyts, S. Dutta

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 2004
PublisherUnknown Publisher
Publication statusPublished - 2004
Externally publishedYes

Cite this

Wuyts, S. H. K., & Dutta, S. (2004). Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment? In Marketing Science Conference, Rotterdam, 2004 Unknown Publisher.