Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment?

S.H.K. Wuyts, S. Dutta

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 2004
PublisherUnknown Publisher
Publication statusPublished - 2004
Externally publishedYes

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