Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment?

S.H.K. Wuyts, S. Dutta

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing Science Conference, Rotterdam, 2004
PublisherUnknown Publisher
Publication statusPublished - 2004
Externally publishedYes

Cite this

Wuyts, S. H. K., & Dutta, S. (2004). Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment? In Marketing Science Conference, Rotterdam, 2004 Unknown Publisher.
Wuyts, S.H.K. ; Dutta, S. / Drivers of 'Radical product innovation' : What drives technological novelty versus superior customer need fulfillment?. Marketing Science Conference, Rotterdam, 2004. Unknown Publisher, 2004.
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title = "Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment?",
author = "S.H.K. Wuyts and S. Dutta",
year = "2004",
language = "English",
booktitle = "Marketing Science Conference, Rotterdam, 2004",
publisher = "Unknown Publisher",

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Wuyts, SHK & Dutta, S 2004, Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment? in Marketing Science Conference, Rotterdam, 2004. Unknown Publisher.

Drivers of 'Radical product innovation' : What drives technological novelty versus superior customer need fulfillment? / Wuyts, S.H.K.; Dutta, S.

Marketing Science Conference, Rotterdam, 2004. Unknown Publisher, 2004.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Drivers of 'Radical product innovation'

T2 - What drives technological novelty versus superior customer need fulfillment?

AU - Wuyts, S.H.K.

AU - Dutta, S.

PY - 2004

Y1 - 2004

M3 - Conference contribution

BT - Marketing Science Conference, Rotterdam, 2004

PB - Unknown Publisher

ER -

Wuyts SHK, Dutta S. Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment? In Marketing Science Conference, Rotterdam, 2004. Unknown Publisher. 2004