| Original language | English |
|---|---|
| Title of host publication | Marketing Science Conference, Rotterdam, 2004 |
| Publisher | Unknown Publisher |
| Publication status | Published - 2004 |
| Externally published | Yes |
Drivers of 'Radical product innovation': What drives technological novelty versus superior customer need fulfillment?
S.H.K. Wuyts, S. Dutta
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
