Dynamic characteristics of motivation, ability and opportunity to process commercial information

Research output: Contribution to journal › Article › Scientific

Original language	English
Pages (from-to)	532-537
Number of pages	6
Journal	Advances in Consumer Research
Volume	25
Publication status	Published - 1998

Cite this

@article{49acfd35db594a3d87868b0073bec54e,

title = "Dynamic characteristics of motivation, ability and opportunity to process commercial information",

author = "\{de Heer\}, J. and T.B.C. Poiesz",

note = "Pagination: 6",

year = "1998",

language = "English",

volume = "25",

pages = "532--537",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

}