Dynamics in consumer response to product unavailability: Do stock-out reactions signal response to permanent assortment reductions?

K. Campo, E. Gijsbrechts, P. Nisol

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)834-843
Number of pages9
JournalJBR: Journal of Business Research
Volume57
Issue number8
Publication statusPublished - 2004

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