E-zines silence the brand detractors

B.M.E. Briers, S. Dewitte, J. van den Bergh

Research output: Contribution to journalArticleProfessional

1 Citation (Scopus)
76 Downloads (Pure)
Original languageEnglish
Pages (from-to)199-208
Number of pages10
JournalJournal of Advertising Research
Issue number2
Publication statusPublished - 2006
Externally publishedYes

Cite this

Briers, B. M. E., Dewitte, S., & van den Bergh, J. (2006). E-zines silence the brand detractors. Journal of Advertising Research, 46(2), 199-208.