E-zines silence the brand detractors

B.M.E. Briers, S. Dewitte, J. van den Bergh

Research output: Contribution to journalArticleProfessional

68 Downloads (Pure)
Original languageEnglish
Pages (from-to)199-208
Number of pages10
JournalJournal of Advertising Research
Volume46
Issue number2
Publication statusPublished - 2006
Externally publishedYes

Cite this

Briers, B. M. E., Dewitte, S., & van den Bergh, J. (2006). E-zines silence the brand detractors. Journal of Advertising Research, 46(2), 199-208.
Briers, B.M.E. ; Dewitte, S. ; van den Bergh, J. / E-zines silence the brand detractors. In: Journal of Advertising Research. 2006 ; Vol. 46, No. 2. pp. 199-208.
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pages = "199--208",
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Briers, BME, Dewitte, S & van den Bergh, J 2006, 'E-zines silence the brand detractors' Journal of Advertising Research, vol. 46, no. 2, pp. 199-208.

E-zines silence the brand detractors. / Briers, B.M.E.; Dewitte, S.; van den Bergh, J.

In: Journal of Advertising Research, Vol. 46, No. 2, 2006, p. 199-208.

Research output: Contribution to journalArticleProfessional

TY - JOUR

T1 - E-zines silence the brand detractors

AU - Briers, B.M.E.

AU - Dewitte, S.

AU - van den Bergh, J.

N1 - Pagination: 10

PY - 2006

Y1 - 2006

M3 - Article

VL - 46

SP - 199

EP - 208

JO - Journal of Advertising Research

JF - Journal of Advertising Research

SN - 0021-8499

IS - 2

ER -

Briers BME, Dewitte S, van den Bergh J. E-zines silence the brand detractors. Journal of Advertising Research. 2006;46(2):199-208.