E-zines silence the brand detractors

B.M.E. Briers, S. Dewitte, J. van den Bergh

Research output: Contribution to journalArticleProfessional

1 Citation (Scopus)
70 Downloads (Pure)
Original languageEnglish
Pages (from-to)199-208
Number of pages10
JournalJournal of Advertising Research
Volume46
Issue number2
Publication statusPublished - 2006
Externally publishedYes

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