E-zines silence the brand detractors

Research output: Contribution to journal › Article › Professional

108 Downloads (Pure)

Original language	English
Pages (from-to)	199-208
Number of pages	10
Journal	Journal of Advertising Research
Volume	46
Issue number	2
Publication status	Published - 2006
Externally published	Yes

Access to Document

@article{26ab496f22ae40bd9471f09e47bb4ccb,

title = "E-zines silence the brand detractors",

author = "B.M.E. Briers and S. Dewitte and \{van den Bergh\}, J.",

note = "Pagination: 10",

year = "2006",

language = "English",

volume = "46",

pages = "199--208",

journal = "Journal of Advertising Research",

issn = "0021-8499",

publisher = "The Advertising Research Foundation",

number = "2",

}