| Original language | Dutch |
|---|---|
| Title of host publication | Jaarboek van de Nederlandse Vereniging van Marktonderzoekers |
| Place of Publication | Haarlem |
| Publisher | De vrieseborch |
| Pages | 139-156 |
| Number of pages | 18 |
| Publication status | Published - 1978 |
| Externally published | Yes |
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