| Original language | Dutch |
|---|---|
| Pages (from-to) | 58-59 |
| Number of pages | 1 |
| Journal | Incentive |
| Volume | 24 |
| Issue number | 10 |
| Publication status | Published - 2001 |
Effecten promoties vaak kleiner dan gedacht
H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink
Research output: Contribution to journal › Article › Popular