Original language | English |
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Title of host publication | AMA Winter Educators' Conference Proceedings, (Vol. 9) |
Editors | D. Grewal, C. Pechmann |
Place of Publication | Chicago |
Publisher | American Marketing Association |
Pages | 236-237 |
Publication status | Published - 1998 |
Effective pricing of new industrial products
M. Debruyne, R.T. Frambach
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review