Effective pricing of new industrial products

M. Debruyne, R.T. Frambach

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings, (Vol. 9)
EditorsD. Grewal, C. Pechmann
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages236-237
Publication statusPublished - 1998

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