Effective pricing of new industrial products

M. Debruyne, R.T. Frambach

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings, (Vol. 9)
EditorsD. Grewal, C. Pechmann
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages236-237
Publication statusPublished - 1998

Cite this

Debruyne, M., & Frambach, R. T. (1998). Effective pricing of new industrial products. In D. Grewal, & C. Pechmann (Eds.), AMA Winter Educators' Conference Proceedings, (Vol. 9) (pp. 236-237). American Marketing Association.