Effective pricing of new industrial products

M. Debruyne, R.T. Frambach

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationAMA Winter Educators' Conference Proceedings, (Vol. 9)
EditorsD. Grewal, C. Pechmann
Place of PublicationChicago
PublisherAmerican Marketing Association
Pages236-237
Publication statusPublished - 1998

Cite this

Debruyne, M., & Frambach, R. T. (1998). Effective pricing of new industrial products. In D. Grewal, & C. Pechmann (Eds.), AMA Winter Educators' Conference Proceedings, (Vol. 9) (pp. 236-237). Chicago: American Marketing Association.
Debruyne, M. ; Frambach, R.T. / Effective pricing of new industrial products. AMA Winter Educators' Conference Proceedings, (Vol. 9). editor / D. Grewal ; C. Pechmann. Chicago : American Marketing Association, 1998. pp. 236-237
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Debruyne, M & Frambach, RT 1998, Effective pricing of new industrial products. in D Grewal & C Pechmann (eds), AMA Winter Educators' Conference Proceedings, (Vol. 9). American Marketing Association, Chicago, pp. 236-237.

Effective pricing of new industrial products. / Debruyne, M.; Frambach, R.T.

AMA Winter Educators' Conference Proceedings, (Vol. 9). ed. / D. Grewal; C. Pechmann. Chicago : American Marketing Association, 1998. p. 236-237.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Effective pricing of new industrial products

AU - Debruyne, M.

AU - Frambach, R.T.

PY - 1998

Y1 - 1998

M3 - Chapter

SP - 236

EP - 237

BT - AMA Winter Educators' Conference Proceedings, (Vol. 9)

A2 - Grewal, D.

A2 - Pechmann, C.

PB - American Marketing Association

CY - Chicago

ER -

Debruyne M, Frambach RT. Effective pricing of new industrial products. In Grewal D, Pechmann C, editors, AMA Winter Educators' Conference Proceedings, (Vol. 9). Chicago: American Marketing Association. 1998. p. 236-237