Effective pricing of new industrial products

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	AMA Winter Educators' Conference Proceedings, (Vol. 9)
Editors	D. Grewal, C. Pechmann
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	236-237
Publication status	Published - 1998

Cite this

@inbook{275e8255390e4ead989d31642c5fabe3,

title = "Effective pricing of new industrial products",

author = "M. Debruyne and R.T. Frambach",

year = "1998",

language = "English",

pages = "236--237",

editor = "D. Grewal and C. Pechmann",

booktitle = "AMA Winter Educators' Conference Proceedings, (Vol. 9)",

publisher = "American Marketing Association",

address = "United States",

}