Effectiveness of promotional film posters

    Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

    Original languageEnglish
    Title of host publication10th International Conference on Arts and Cultural Management
    EditorsZ. Voss, R. Steinhart
    Place of PublicationDallas
    PublisherSMU
    Publication statusPublished - 2009

    Cite this

    Stokmans, M. J. W. (2009). Effectiveness of promotional film posters. In Z. Voss, & R. Steinhart (Eds.), 10th International Conference on Arts and Cultural Management SMU.