| Original language | English |
|---|---|
| Title of host publication | 10th International Conference on Arts and Cultural Management |
| Editors | Z. Voss, R. Steinhart |
| Place of Publication | Dallas |
| Publisher | SMU |
| Publication status | Published - 2009 |
Effectiveness of promotional film posters
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review