Effects of brand local/non-local origin on consumer attitudes in developing countries

R. Batra, V. Ramaswamy, D. Alden, J.E.B.M. Steenkamp, S. Ramachander

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	83-95
Number of pages	12
Journal	Journal of Consumer Psychology
Volume	9
Issue number	April
Publication status	Published - 2000

Cite this

@article{92e39bfc2f844fa2bda3889d019ef62e,

title = "Effects of brand local/non-local origin on consumer attitudes in developing countries",

author = "R. Batra and V. Ramaswamy and D. Alden and J.E.B.M. Steenkamp and S. Ramachander",

note = "Pagination: 12",

year = "2000",

language = "English",

volume = "9",

pages = "83--95",

journal = "Journal of Consumer Psychology",

issn = "1057-7408",

publisher = "John Wiley & Sons Inc.",

number = "April",

}

TY - JOUR

T1 - Effects of brand local/non-local origin on consumer attitudes in developing countries

AU - Batra, R.

AU - Ramaswamy, V.

AU - Alden, D.

AU - Steenkamp, J.E.B.M.

AU - Ramachander, S.

N1 - Pagination: 12

PY - 2000

Y1 - 2000

M3 - Article

SN - 1057-7408

VL - 9

SP - 83

EP - 95

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

IS - April

ER -