Effects of brand local/non-local origin on consumer attitudes in developing countries

R. Batra, V. Ramaswamy, D. Alden, J.E.B.M. Steenkamp, S. Ramachander

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)83-95
Number of pages12
JournalJournal of Consumer Psychology
Volume9
Issue numberApril
Publication statusPublished - 2000

Cite this

Batra, R., Ramaswamy, V., Alden, D., Steenkamp, J. E. B. M., & Ramachander, S. (2000). Effects of brand local/non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology, 9(April), 83-95.
Batra, R. ; Ramaswamy, V. ; Alden, D. ; Steenkamp, J.E.B.M. ; Ramachander, S. / Effects of brand local/non-local origin on consumer attitudes in developing countries. In: Journal of Consumer Psychology. 2000 ; Vol. 9, No. April. pp. 83-95.
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Batra, R, Ramaswamy, V, Alden, D, Steenkamp, JEBM & Ramachander, S 2000, 'Effects of brand local/non-local origin on consumer attitudes in developing countries', Journal of Consumer Psychology, vol. 9, no. April, pp. 83-95.

Effects of brand local/non-local origin on consumer attitudes in developing countries. / Batra, R.; Ramaswamy, V.; Alden, D.; Steenkamp, J.E.B.M.; Ramachander, S.

In: Journal of Consumer Psychology, Vol. 9, No. April, 2000, p. 83-95.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Effects of brand local/non-local origin on consumer attitudes in developing countries

AU - Batra, R.

AU - Ramaswamy, V.

AU - Alden, D.

AU - Steenkamp, J.E.B.M.

AU - Ramachander, S.

N1 - Pagination: 12

PY - 2000

Y1 - 2000

M3 - Article

VL - 9

SP - 83

EP - 95

JO - Journal of Consumer Psychology

JF - Journal of Consumer Psychology

SN - 1057-7408

IS - April

ER -

Batra R, Ramaswamy V, Alden D, Steenkamp JEBM, Ramachander S. Effects of brand local/non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology. 2000;9(April):83-95.