Effects of brand local/non-local origin on consumer attitudes in developing countries

R. Batra, V. Ramaswamy, D. Alden, J.E.B.M. Steenkamp, S. Ramachander

Research output: Contribution to journalArticleScientificpeer-review

624 Citations (Scopus)
Original languageEnglish
Pages (from-to)83-95
Number of pages12
JournalJournal of Consumer Psychology
Volume9
Issue numberApril
Publication statusPublished - 2000

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