Einstein probably was an altruist - Marilyn only when she ate enough

B.M.E. Briers, K. Millet, S. Dewitte

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th European Marketing Academy Conference (EMAC 2007)
Subtitle of host publicationFlexible Marketing in an Unpredictable World
Place of PublicationReykjavik
Publication statusPublished - 2007
Externally publishedYes
EventEuropean Marketing Academy Conference (EMAC 2007) - Reykjavik, Iceland
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Academy Conference (EMAC 2007)
CountryIceland
CityReykjavik
Period22/05/0725/05/07

Cite this

Briers, B. M. E., Millet, K., & Dewitte, S. (2007). Einstein probably was an altruist - Marilyn only when she ate enough. In Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World