Original language | English |
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Title of host publication | Proceedings of the 36th European Marketing Academy Conference (EMAC 2007) |
Subtitle of host publication | Flexible Marketing in an Unpredictable World |
Place of Publication | Reykjavik |
Publication status | Published - 2007 |
Externally published | Yes |
Event | European Marketing Academy Conference (EMAC 2007) - Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007 |
Conference
Conference | European Marketing Academy Conference (EMAC 2007) |
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Country/Territory | Iceland |
City | Reykjavik |
Period | 22/05/07 → 25/05/07 |