Einstein probably was an altruist - Marilyn only when she ate enough

B.M.E. Briers, K. Millet, S. Dewitte

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 36th European Marketing Academy Conference (EMAC 2007)
Subtitle of host publicationFlexible Marketing in an Unpredictable World
Place of PublicationReykjavik
Publication statusPublished - 2007
Externally publishedYes
EventEuropean Marketing Academy Conference (EMAC 2007) - Reykjavik, Iceland
Duration: 22 May 200725 May 2007

Conference

ConferenceEuropean Marketing Academy Conference (EMAC 2007)
CountryIceland
CityReykjavik
Period22/05/0725/05/07

Cite this

Briers, B. M. E., Millet, K., & Dewitte, S. (2007). Einstein probably was an altruist - Marilyn only when she ate enough. In Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World Reykjavik.
Briers, B.M.E. ; Millet, K. ; Dewitte, S. / Einstein probably was an altruist - Marilyn only when she ate enough. Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World. Reykjavik, 2007.
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Briers, BME, Millet, K & Dewitte, S 2007, Einstein probably was an altruist - Marilyn only when she ate enough. in Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World. Reykjavik, European Marketing Academy Conference (EMAC 2007), Reykjavik, Iceland, 22/05/07.

Einstein probably was an altruist - Marilyn only when she ate enough. / Briers, B.M.E.; Millet, K.; Dewitte, S.

Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World. Reykjavik, 2007.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Einstein probably was an altruist - Marilyn only when she ate enough

AU - Briers, B.M.E.

AU - Millet, K.

AU - Dewitte, S.

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9789979948353

BT - Proceedings of the 36th European Marketing Academy Conference (EMAC 2007)

CY - Reykjavik

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Briers BME, Millet K, Dewitte S. Einstein probably was an altruist - Marilyn only when she ate enough. In Proceedings of the 36th European Marketing Academy Conference (EMAC 2007): Flexible Marketing in an Unpredictable World. Reykjavik. 2007