Einstein probably was an altruist - Marilyn only when she ate enough

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Proceedings of the 36th European Marketing Academy Conference (EMAC 2007)
Subtitle of host publication	Flexible Marketing in an Unpredictable World
Place of Publication	Reykjavik
Publication status	Published - 2007
Externally published	Yes
Event	European Marketing Academy Conference (EMAC 2007) - Reykjavik, Iceland Duration: 22 May 2007 → 25 May 2007

Conference	European Marketing Academy Conference (EMAC 2007)
Country/Territory	Iceland
City	Reykjavik
Period	22/05/07 → 25/05/07

Cite this

@inbook{e1c7941f0a5449b0af44f6784a59924e,

title = "Einstein probably was an altruist - Marilyn only when she ate enough",

author = "B.M.E. Briers and K. Millet and S. Dewitte",

year = "2007",

language = "English",

isbn = "9789979948353",

booktitle = "Proceedings of the 36th European Marketing Academy Conference (EMAC 2007)",

note = "European Marketing Academy Conference (EMAC 2007) ; Conference date: 22-05-2007 Through 25-05-2007",

}

TY - CHAP

T1 - Einstein probably was an altruist - Marilyn only when she ate enough

AU - Briers, B.M.E.

AU - Millet, K.

AU - Dewitte, S.

PY - 2007

Y1 - 2007

M3 - Chapter

SN - 9789979948353

BT - Proceedings of the 36th European Marketing Academy Conference (EMAC 2007)

CY - Reykjavik

T2 - European Marketing Academy Conference (EMAC 2007)

Y2 - 22 May 2007 through 25 May 2007

ER -