TY - JOUR
T1 - Emotion measurement in tourism destination marketing
T2 - A comparative electroencephalographic and behavioral study
AU - Bastiaansen, Marcel
AU - Straatman, Sebastiaan
AU - Mitas, Ondrej
AU - Stekelenburg, J.
AU - Jansen, S
N1 - Funding
The author(s) received no financial support for the research, authorship, and/or publication of this article.
PY - 2022
Y1 - 2022
N2 - It is commonly assumed that TV commercials successfully influence affective tourism destination image by coupling positive emotions to a destination. In this study we record emotional responses to destination pictures before and after viewing a destination TV commercial from participants’ brains using electroencephalography (EEG). A control group of participants watched the same destination pictures, and an unrelated TV commercial. Emotion-related event-related potential (ERP) components, the P2 and LPP, were derived from the EEG. For the participants that watched the destination TV commercial, the P2 and the LPP were larger in response to destination pictures after compared to before having watched the TV commercial. This effect was not observed in the control group. In a behavioral version of the same experiment, we did not observe any effects in the self-report data. It is concluded that ERP methodology is a useful tool to complement the toolbox of tourism marketing researchers
AB - It is commonly assumed that TV commercials successfully influence affective tourism destination image by coupling positive emotions to a destination. In this study we record emotional responses to destination pictures before and after viewing a destination TV commercial from participants’ brains using electroencephalography (EEG). A control group of participants watched the same destination pictures, and an unrelated TV commercial. Emotion-related event-related potential (ERP) components, the P2 and LPP, were derived from the EEG. For the participants that watched the destination TV commercial, the P2 and the LPP were larger in response to destination pictures after compared to before having watched the TV commercial. This effect was not observed in the control group. In a behavioral version of the same experiment, we did not observe any effects in the self-report data. It is concluded that ERP methodology is a useful tool to complement the toolbox of tourism marketing researchers
KW - EEG
KW - affective destination image
KW - emotions
KW - self-report
KW - tourism destination marketing
UR - http://www.scopus.com/inward/record.url?scp=85098714277&partnerID=8YFLogxK
U2 - 10.1177/0047287520981149
DO - 10.1177/0047287520981149
M3 - Article
SN - 0047-2875
VL - 61
SP - 252
EP - 264
JO - Journal of Travel Research
JF - Journal of Travel Research
IS - 2
ER -