Emotional reactions to the outcomes of decisions: The role of counterfactual thought in the experience of regret and disappointment

M. Zeelenberg, W.W. van Dijk, J. van der Pligt, A.S.R. Manstead, P. van Empelen, D. Reinderman

Research output: Working paperDiscussion paperOther research output

507 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages20
Volume1998-35
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-35

Keywords

  • decision making
  • consumer behavior

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