Emotional reactions to the outcomes of decisions: The role of counterfactual thought in the experience of regret and disappointment

M. Zeelenberg, W.W. van Dijk, J. van der Pligt, A.S.R. Manstead, P. van Empelen, D. Reinderman

Research output: Working paperDiscussion paperOther research output

526 Downloads (Pure)
Original languageEnglish
Place of PublicationTilburg
PublisherMarketing
Number of pages20
Volume1998-35
Publication statusPublished - 1998

Publication series

NameCentER Discussion Paper
Volume1998-35

Keywords

  • decision making
  • consumer behavior

Cite this

Zeelenberg, M., van Dijk, W. W., van der Pligt, J., Manstead, A. S. R., van Empelen, P., & Reinderman, D. (1998). Emotional reactions to the outcomes of decisions: The role of counterfactual thought in the experience of regret and disappointment. (CentER Discussion Paper; Vol. 1998-35). Marketing.