Employees work-related social-media use: His master's voice

Ward van Zoonen*, Toni G.L.A. van der Meer, Joost W.M. Verhoeven

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

37 Citations (Scopus)

Abstract

This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.

Original languageEnglish
Pages (from-to)850-852
Number of pages3
JournalPublic Relations Review
Volume40
Issue number5
DOIs
Publication statusPublished - 1 Dec 2014
Externally publishedYes

Keywords

  • Antecedents
  • Employees
  • Organizational reputation
  • Social media

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