Employees work-related social-media use: His master's voice

Ward van Zoonen; Toni G.L.A. van der Meer; Joost W.M. Verhoeven

doi:10.1016/j.pubrev.2014.07.001

Employees work-related social-media use: His master's voice

Ward van Zoonen^*, Toni G.L.A. van der Meer, Joost W.M. Verhoeven

^*Corresponding author for this work

Research output: Contribution to journal › Article › Scientific › peer-review

37 Citations (Scopus)

Abstract

This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.

Original language	English
Pages (from-to)	850-852
Number of pages	3
Journal	Public Relations Review
Volume	40
Issue number	5
DOIs	https://doi.org/10.1016/j.pubrev.2014.07.001
Publication status	Published - 1 Dec 2014
Externally published	Yes

Keywords

Antecedents
Employees
Organizational reputation
Social media

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10.1016/j.pubrev.2014.07.001

Cite this

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abstract = "This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.",

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KW - Antecedents

KW - Employees

KW - Organizational reputation

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Employees work-related social-media use: His master's voice

Abstract

Keywords

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