Abstract
This study explores the antecedents of work-related social-media use. To date the role of employees in organizational sense giving through work-related social-media use remains under investigated. The findings suggest that - in a work-related context - social media serve multiple functions: as a vehicle for information dissemination, relationship management, and organizational ambassadorship. Employees willingly utilize their personal social media account to contribute to organizational goals.
Original language | English |
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Pages (from-to) | 850-852 |
Number of pages | 3 |
Journal | Public Relations Review |
Volume | 40 |
Issue number | 5 |
DOIs | |
Publication status | Published - 1 Dec 2014 |
Externally published | Yes |
Keywords
- Antecedents
- Employees
- Organizational reputation
- Social media