Endowment effect as inertia equity in brand switching

G.W. Ye, C. Haugtvedt, W.F. van Raaij

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
PublisherS.l.
Pages329-329
Volume37
Publication statusPublished - 2007

Publication series

Name
Volume37

Cite this

Ye, G. W., Haugtvedt, C., & van Raaij, W. F. (2007). Endowment effect as inertia equity in brand switching. In Advances in Consumer Research (Vol. 37, pp. 329-329). S.l..
Ye, G.W. ; Haugtvedt, C. ; van Raaij, W.F. / Endowment effect as inertia equity in brand switching. Advances in Consumer Research. Vol. 37 S.l., 2007. pp. 329-329
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title = "Endowment effect as inertia equity in brand switching",
author = "G.W. Ye and C. Haugtvedt and {van Raaij}, W.F.",
year = "2007",
language = "English",
volume = "37",
publisher = "S.l.",
pages = "329--329",
booktitle = "Advances in Consumer Research",

}

Ye, GW, Haugtvedt, C & van Raaij, WF 2007, Endowment effect as inertia equity in brand switching. in Advances in Consumer Research. vol. 37, S.l., pp. 329-329.

Endowment effect as inertia equity in brand switching. / Ye, G.W.; Haugtvedt, C.; van Raaij, W.F.

Advances in Consumer Research. Vol. 37 S.l., 2007. p. 329-329.

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

TY - GEN

T1 - Endowment effect as inertia equity in brand switching

AU - Ye, G.W.

AU - Haugtvedt, C.

AU - van Raaij, W.F.

PY - 2007

Y1 - 2007

M3 - Conference contribution

VL - 37

SP - 329

EP - 329

BT - Advances in Consumer Research

PB - S.l.

ER -

Ye GW, Haugtvedt C, van Raaij WF. Endowment effect as inertia equity in brand switching. In Advances in Consumer Research. Vol. 37. S.l. 2007. p. 329-329