Endowment effect as inertia equity in brand switching

G.W. Ye, C. Haugtvedt, W.F. van Raaij

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
PublisherS.l.
Pages329-329
Volume37
Publication statusPublished - 2007

Publication series

Name
Volume37

Cite this

Ye, G. W., Haugtvedt, C., & van Raaij, W. F. (2007). Endowment effect as inertia equity in brand switching. In Advances in Consumer Research (Vol. 37, pp. 329-329). S.l..