| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Publisher | S.l. |
| Pages | 329-329 |
| Volume | 37 |
| Publication status | Published - 2007 |
Publication series
| Name | |
|---|---|
| Volume | 37 |
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Endowment effect as inertia equity in brand switching
- G.W. Ye
- , C. Haugtvedt
- , W.F. van Raaij
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review