| Original language | English |
|---|---|
| Title of host publication | Advances in Consumer Research |
| Publisher | S.l. |
| Pages | 329-329 |
| Volume | 37 |
| Publication status | Published - 2007 |
Publication series
| Name | |
|---|---|
| Volume | 37 |
Endowment effect as inertia equity in brand switching
G.W. Ye, C. Haugtvedt, W.F. van Raaij
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Scientific › peer-review