Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

Guda van Noort, Marjolijn L. Antheunis, Peeter W. J. Verlegh

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)235-252
Number of pages17
JournalInternational journal of advertising
Volume33
Issue number2
DOIs
Publication statusPublished - 2014

Cite this

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title = "Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves",
author = "{van Noort}, Guda and Antheunis, {Marjolijn L.} and Verlegh, {Peeter W. J.}",
year = "2014",
doi = "10.2501/IJA-33-2-235-252",
language = "English",
volume = "33",
pages = "235--252",
journal = "International journal of advertising",
issn = "0265-0487",
publisher = "NTC Publications Ltd.",
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}

Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves. / van Noort, Guda; Antheunis, Marjolijn L.; Verlegh, Peeter W. J.

In: International journal of advertising, Vol. 33, No. 2, 2014, p. 235-252.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

AU - van Noort, Guda

AU - Antheunis, Marjolijn L.

AU - Verlegh, Peeter W. J.

PY - 2014

Y1 - 2014

U2 - 10.2501/IJA-33-2-235-252

DO - 10.2501/IJA-33-2-235-252

M3 - Article

VL - 33

SP - 235

EP - 252

JO - International journal of advertising

JF - International journal of advertising

SN - 0265-0487

IS - 2

ER -