Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

Guda van Noort, Marjolijn L. Antheunis, Peeter W. J. Verlegh

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	235-252
Number of pages	17
Journal	International journal of advertising
Volume	33
Issue number	2
DOIs	https://doi.org/10.2501/IJA-33-2-235-252
Publication status	Published - 2014

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title = "Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves",

author = "{van Noort}, Guda and Antheunis, {Marjolijn L.} and Verlegh, {Peeter W. J.}",

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T1 - Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

AU - van Noort, Guda

AU - Antheunis, Marjolijn L.

AU - Verlegh, Peeter W. J.

PY - 2014

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U2 - 10.2501/IJA-33-2-235-252

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JO - International journal of advertising

JF - International journal of advertising

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