Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

Guda van Noort, Marjolijn L. Antheunis, Peeter W. J. Verlegh

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)235-252
Number of pages17
JournalInternational journal of advertising
Volume33
Issue number2
DOIs
Publication statusPublished - 2014

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