Enhancing the effects of social network site marketing campaigns If you want consumers to like you, ask them about themselves

Guda van Noort, Marjolijn L. Antheunis, Peeter W. J. Verlegh

Research output: Contribution to journalArticleScientificpeer-review

32 Citations (Scopus)
Original languageEnglish
Pages (from-to)235-252
Number of pages17
JournalInternational journal of advertising
Issue number2
Publication statusPublished - 2014

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