Original language | English |
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Title of host publication | Marketing: Its dynamics and challenges: Proceedings of the 23rd Annual Conference of the European Marketing Academy, Maastricht, the Netherlands, May 17-20, 1994 (Vol. 2) |
Editors | J.M.M. Bloemer, J.G.A.M. Lemmink, J.D.P. Kasper |
Place of Publication | Maastricht |
Publisher | University of Limburg, Faculty of Economics and Business Administration |
Pages | 1427-1430 |
ISBN (Print) | 9080192910 |
Publication status | Published - 1994 |
Entrepreneurial behavior and market performance
W.J.M. Reijnders, T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
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