| Original language | English |
|---|---|
| Title of host publication | Marketing today and for the 21st century |
| Subtitle of host publication | Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2) |
| Editors | M. Bergadaà |
| Place of Publication | Cergy-Pontoise Cedex |
| Publisher | ESSEC |
| Pages | 1965-1970 |
| ISBN (Print) | 2911209001 |
| Publication status | Published - 1995 |
Entrepreneurship with strategic alliances in the retail industry
W.J.M. Reijnders, T.M.M. Verhallen
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional
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