Entrepreneurship with strategic alliances in the retail industry

W.J.M. Reijnders, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

65 Downloads (Pure)
Original languageEnglish
Title of host publicationMarketing today and for the 21st century
Subtitle of host publicationProceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2)
EditorsM. Bergadaà
Place of PublicationCergy-Pontoise Cedex
PublisherESSEC
Pages1965-1970
ISBN (Print)2911209001
Publication statusPublished - 1995

Cite this