Entrepreneurship with strategic alliances in the retail industry

W.J.M. Reijnders; T.M.M. Verhallen

Entrepreneurship with strategic alliances in the retail industry

W.J.M. Reijnders
, T.M.M. Verhallen

Tilburg University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Original language	English
Title of host publication	Marketing today and for the 21st century
Subtitle of host publication	Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2)
Editors	M. Bergadaà
Place of Publication	Cergy-Pontoise Cedex
Publisher	ESSEC
Pages	1965-1970
ISBN (Print)	2911209001
Publication status	Published - 1995

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Cite this

@inproceedings{a8578e7f71694b5f95ed1177b44d3c25,

title = "Entrepreneurship with strategic alliances in the retail industry",

author = "W.J.M. Reijnders and T.M.M. Verhallen",

year = "1995",

language = "English",

isbn = "2911209001",

pages = "1965--1970",

editor = "M. Bergada{\`a}",

booktitle = "Marketing today and for the 21st century",

publisher = "ESSEC",

}

Entrepreneurship with strategic alliances in the retail industry. / Reijnders, W.J.M.; Verhallen, T.M.M.
Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2). ed. / M. Bergadaà. Cergy-Pontoise Cedex: ESSEC, 1995. p. 1965-1970.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional