Entrepreneurship with strategic alliances in the retail industry

W.J.M. Reijnders, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

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Original languageEnglish
Title of host publicationMarketing today and for the 21st century
Subtitle of host publicationProceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2)
EditorsM. Bergadaà
Place of PublicationCergy-Pontoise Cedex
PublisherESSEC
Pages1965-1970
ISBN (Print)2911209001
Publication statusPublished - 1995

Cite this

Reijnders, W. J. M., & Verhallen, T. M. M. (1995). Entrepreneurship with strategic alliances in the retail industry. In M. Bergadaà (Ed.), Marketing today and for the 21st century: Proceedings of the 24th Annual Conference of the European Marketing Academy, Cergy-Pontoise, France, May 16-19, 1995 (Vol. 2) (pp. 1965-1970). ESSEC.