Equivalence in international marketing research

H. van Herk, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

121 Downloads (Pure)
Original languageEnglish
Title of host publicationProceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995
PublisherUnknown Publisher
Pages392-402
Publication statusPublished - 1970

Cite this

van Herk, H., & Verhallen, T. M. M. (1970). Equivalence in international marketing research. In Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995 (pp. 392-402). Unknown Publisher.
van Herk, H. ; Verhallen, T.M.M. / Equivalence in international marketing research. Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995. Unknown Publisher, 1970. pp. 392-402
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author = "{van Herk}, H. and T.M.M. Verhallen",
year = "1970",
language = "English",
pages = "392--402",
booktitle = "Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995",
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van Herk, H & Verhallen, TMM 1970, Equivalence in international marketing research. in Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995. Unknown Publisher, pp. 392-402.

Equivalence in international marketing research. / van Herk, H.; Verhallen, T.M.M.

Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995. Unknown Publisher, 1970. p. 392-402.

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

TY - GEN

T1 - Equivalence in international marketing research

AU - van Herk, H.

AU - Verhallen, T.M.M.

PY - 1970

Y1 - 1970

M3 - Conference contribution

SP - 392

EP - 402

BT - Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995

PB - Unknown Publisher

ER -

van Herk H, Verhallen TMM. Equivalence in international marketing research. In Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995. Unknown Publisher. 1970. p. 392-402