Equivalence in international marketing research

H. van Herk; T.M.M. Verhallen

Equivalence in international marketing research

H. van Herk, T.M.M. Verhallen

Tilburg University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Professional

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Original language	English
Title of host publication	Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995
Publisher	Unknown Publisher
Pages	392-402
Publication status	Published - 1970

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Cite this

@inproceedings{adb833b1f02f480c9d53d4e8030a4e7b,

title = "Equivalence in international marketing research",

author = "{van Herk}, H. and T.M.M. Verhallen",

year = "1970",

language = "English",

pages = "392--402",

booktitle = "Proceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995",

publisher = "Unknown Publisher",

}