Equivalence in international marketing research

H. van Herk, T.M.M. Verhallen

Research output: Chapter in Book/Report/Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationProceedings of the Second Conference on The Cultural Dimension of International Marketing, Odense University, Odense, Denmark, 1-23 May, 1995
PublisherUnknown Publisher
Pages392-402
Publication statusPublished - 1970

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