Equivalence of survey data

Relevance for international marketing

H. van Herk, Y.H. Poortinga, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

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Original languageEnglish
Pages (from-to)351-364
Number of pages13
JournalEuropean Journal of Marketing
Volume39
Issue number3/4
Publication statusPublished - 2005

Cite this

van Herk, H. ; Poortinga, Y.H. ; Verhallen, T.M.M. / Equivalence of survey data : Relevance for international marketing. In: European Journal of Marketing. 2005 ; Vol. 39, No. 3/4. pp. 351-364.
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title = "Equivalence of survey data: Relevance for international marketing",
author = "{van Herk}, H. and Y.H. Poortinga and T.M.M. Verhallen",
note = "Pagination: 13",
year = "2005",
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volume = "39",
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journal = "European Journal of Marketing",
issn = "0309-0566",
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Equivalence of survey data : Relevance for international marketing. / van Herk, H.; Poortinga, Y.H.; Verhallen, T.M.M.

In: European Journal of Marketing, Vol. 39, No. 3/4, 2005, p. 351-364.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Equivalence of survey data

T2 - Relevance for international marketing

AU - van Herk, H.

AU - Poortinga, Y.H.

AU - Verhallen, T.M.M.

N1 - Pagination: 13

PY - 2005

Y1 - 2005

M3 - Article

VL - 39

SP - 351

EP - 364

JO - European Journal of Marketing

JF - European Journal of Marketing

SN - 0309-0566

IS - 3/4

ER -