Equivalence of survey data: Relevance for international marketing

H. van Herk, Y.H. Poortinga, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

53 Citations (Scopus)
451 Downloads (Pure)
Original languageEnglish
Pages (from-to)351-364
Number of pages13
JournalEuropean Journal of Marketing
Volume39
Issue number3/4
Publication statusPublished - 2005

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