Equivalence of survey data: Relevance for international marketing

H. van Herk, Y.H. Poortinga, T.M.M. Verhallen

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Original language	English
Pages (from-to)	351-364
Number of pages	13
Journal	European Journal of Marketing
Volume	39
Issue number	3/4
Publication status	Published - 2005

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@article{d808ce41c3b84394b80ddd55218a1a0f,

title = "Equivalence of survey data: Relevance for international marketing",

author = "\{van Herk\}, H. and Y.H. Poortinga and T.M.M. Verhallen",

note = "Pagination: 13",

year = "2005",

language = "English",

volume = "39",

pages = "351--364",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Ltd.",

number = "3/4",

}