Abstract
This thesis consists of three essays on different topics within the field of consumer search. The first essay proposes and solves a model for how consumers decide between discovering more products and searching among alternatives they are already aware of. The second essay builds on this model and quantifies the effects of different product rankings on consumer surplus and an online search intermediary’s revenues. The third and final essay proposes and solves a model for how consumers allocate time to searching across different product categories.
Original language | English |
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Qualification | Doctor of Philosophy |
Awarding Institution |
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Supervisors/Advisors |
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Award date | 31 Aug 2022 |
Place of Publication | Tilburg |
Publisher | |
Print ISBNs | 978 90 5668 685 7 |
DOIs | |
Publication status | Published - 2022 |