This thesis consists of three essays in quantitative marketing, focusing on structural empirical analysis of the evolution of consumer brand preference under incomplete information and the effect of time on consumer purchase behavior. The first essay studies the evolution of consumer brand preferences in experience goods market and investigates brands’ optimal temporary price promotion decisions. The second essay examines the role of time in determining a household’s use of the market by systematically studying the effect of time on household purchase behaviors. The final essay models information spillovers across brands and product types, and formally shows that the model can be easily applied to standard consumer choice panel data in repeat-purchase experience goods market.
|Qualification||Doctor of Philosophy|
|Award date||17 Oct 2017|
|Place of Publication||Tilburg|
|Print ISBNs||978 90 5668 526 3|
|Publication status||Published - 2017|