Essays on preference formation and home production

Yan Xu

Research output: ThesisDoctoral ThesisScientific

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Abstract

This thesis consists of three essays in quantitative marketing, focusing on structural empirical analysis of the evolution of consumer brand preference under incomplete information and the effect of time on consumer purchase behavior. The first essay studies the evolution of consumer brand preferences in experience goods market and investigates brands’ optimal temporary price promotion decisions. The second essay examines the role of time in determining a household’s use of the market by systematically studying the effect of time on household purchase behaviors. The final essay models information spillovers across brands and product types, and formally shows that the model can be easily applied to standard consumer choice panel data in repeat-purchase experience goods market.
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Bronnenberg, Bart, Promotor
  • Klein, Tobias, Promotor
Award date17 Oct 2017
Place of PublicationTilburg
Publisher
Print ISBNs978 90 5668 526 3
Publication statusPublished - 2017

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Preference formation
Home production
Brand preference
Household
Purchase behavior
Information spillover
Consumer choice
Marketing
Empirical analysis
Price promotions
Panel data
Purchase
Incomplete information

Cite this

Xu, Y. (2017). Essays on preference formation and home production. Tilburg: CentER, Center for Economic Research.
Xu, Yan. / Essays on preference formation and home production. Tilburg : CentER, Center for Economic Research, 2017. 143 p.
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Xu, Y 2017, 'Essays on preference formation and home production', Doctor of Philosophy, Tilburg University, Tilburg.

Essays on preference formation and home production. / Xu, Yan.

Tilburg : CentER, Center for Economic Research, 2017. 143 p.

Research output: ThesisDoctoral ThesisScientific

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AB - This thesis consists of three essays in quantitative marketing, focusing on structural empirical analysis of the evolution of consumer brand preference under incomplete information and the effect of time on consumer purchase behavior. The first essay studies the evolution of consumer brand preferences in experience goods market and investigates brands’ optimal temporary price promotion decisions. The second essay examines the role of time in determining a household’s use of the market by systematically studying the effect of time on household purchase behaviors. The final essay models information spillovers across brands and product types, and formally shows that the model can be easily applied to standard consumer choice panel data in repeat-purchase experience goods market.

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Xu Y. Essays on preference formation and home production. Tilburg: CentER, Center for Economic Research, 2017. 143 p.