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Essays on preference formation and home production
Yan Xu
Center Ph. D. Students
Research Group: Marketing
Research output
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Thesis
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Doctoral Thesis
369
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Dive into the research topics of 'Essays on preference formation and home production'. Together they form a unique fingerprint.
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Keyphrases
Brand Type
50%
Consumer Brand Preference
100%
Consumer Buying Behaviour
50%
Consumer Preferences
50%
Experience Goods
100%
Goods Market
100%
Home Production
100%
Household Purchases
50%
Household Use
50%
Incomplete Information
50%
Information Spillover
50%
Model Information
50%
Preference Formation
100%
Price Promotion
50%
Product Type
50%
Promotion Decisions
50%
Purchase Behavior
50%
Purchase Experience
50%
Quantitative Marketing Research
50%
Repeat Purchase
50%
Role of Time
50%
Time Effect
100%
Economics, Econometrics and Finance
Experience Goods
100%
Household Production
100%
Low-Cost Strategy
50%
Panel Study
50%
Spillover Effect
50%