Estimating the sales potential of a new heating system: An inverted lancaster approach

A. Verbruggen, E. Gijsbrechts

Research output: Contribution to journalArticleProfessional

1 Citation (Scopus)
40 Downloads (Pure)
Original languageEnglish
Pages (from-to)289-302
JournalInternational Journal of Research in Marketing
Volume5
Publication statusPublished - 1989
Externally publishedYes

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