Estimating the sales potential of a new heating system: An inverted lancaster approach

Research output: Contribution to journal › Article › Professional

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Original language	English
Pages (from-to)	289-302
Journal	International Journal of Research in Marketing
Volume	5
Publication status	Published - 1989
Externally published	Yes

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@article{3c6db07e79644e2a93c47b82e618d155,

title = "Estimating the sales potential of a new heating system: An inverted lancaster approach",

author = "A. Verbruggen and E. Gijsbrechts",

year = "1989",

language = "English",

volume = "5",

pages = "289--302",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

}