Ethnographic discourse analysis and social science

Drawing on the perspectives of ethnography and discourse analysis, this paper first gives an overview of the emerging body of research bringing together the epistemologies and the methods of these two perspectives. It then presents a novel analytical framework for computer-assisted ethnographic discourse analysis. The paper outlines how close analysis of discursive practices—in this case journalistic writing practices—can provide insights into struggles over meaning and hegemony in contemporary knowledge work. The case study explores the production of a financial news story about the supply of gas to French consumers, and the way the practices in question subtly write Russia as a threat.