Original language | English |
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Pages (from-to) | 17-23 |
Journal | Journal of Retailing and Consumer Services |
Volume | 14 |
Issue number | 1 |
Publication status | Published - 2007 |
Evaluating channel performance in multi-channel environments
S. Gensler, M.G. Dekimpe, B. Skiera
Research output: Contribution to journal › Article › Scientific › peer-review
63
Citations
(Scopus)