Evaluating channel performance in multi-channel environments

S. Gensler, M.G. Dekimpe, B. Skiera

Research output: Contribution to journalArticleScientificpeer-review

56 Citations (Scopus)
Original languageEnglish
Pages (from-to)17-23
JournalJournal of Retailing and Consumer Services
Volume14
Issue number1
Publication statusPublished - 2007

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