Evaluating channel performance in multi-channel environments

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	17-23
Journal	Journal of Retailing and Consumer Services
Volume	14
Issue number	1
Publication status	Published - 2007

Cite this

@article{107c1298924647b29133fc4c259a5778,

title = "Evaluating channel performance in multi-channel environments",

author = "S. Gensler and M.G. Dekimpe and B. Skiera",

year = "2007",

language = "English",

volume = "14",

pages = "17--23",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Limited",

number = "1",

}