Evaluating persuative texts: the problems of how and what to measure

H. Hoeken

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationFunctional communication quality
    EditorsL. van Waes, E. Woudstra, P. van den Hoven
    Place of PublicationAmsterdam
    PublisherRodopi
    Pages76-87
    ISBN (Print)9051837380
    Publication statusPublished - 1994

    Cite this

    Hoeken, H. (1994). Evaluating persuative texts: the problems of how and what to measure. In L. van Waes, E. Woudstra, & P. van den Hoven (Eds.), Functional communication quality (pp. 76-87). Amsterdam: Rodopi.