Evaluating the benefits of distraction: The mindset effect

D. Lerouge

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review

Original languageEnglish
Title of host publicationProceedings of the 2007 European ACR Conference
EditorsS. Borghini, M.A. McGrath, C. Otnes
PublisherACR
Volume8
Publication statusPublished - 2007

Publication series

NameEuropean Advances in Consumer Research
Volume8

Cite this

Lerouge, D. (2007). Evaluating the benefits of distraction: The mindset effect. In S. Borghini, M. A. McGrath, & C. Otnes (Eds.), Proceedings of the 2007 European ACR Conference (Vol. 8). (European Advances in Consumer Research; Vol. 8). ACR.