TY - JOUR
T1 - “Everywhere You Look, You’ll Find Food”
T2 - Emerging Adult Perspectives Toward the Food Media Landscape
AU - Decorte, Paulien
AU - Cuykx, Isabelle
AU - Teunissen, Lauranna
AU - Poels, Karolien
AU - Smits, Tim
AU - Pabian, Sara
AU - Van Royen, Kathleen
AU - De Backer, Charlotte J. S.
N1 - Publisher Copyright:
© 2021 Taylor & Francis Group, LLC.
PY - 2021/10/31
Y1 - 2021/10/31
N2 - This study explores what emerging adults value in food media, i.e. food-focused content and personae in media. Emerging adults (18–25) are an important target group for food media as they transition toward nutritional independence and consume media substantially. Seven semi-structured focus groups were conducted with thirty-seven Belgian participants. Thematic analysis revealed three themes (hedonism, ability, information) grouping nine subthemes (entertainment, sensory appeal, convenience, familiarity, cost, autonomy, education, health and fitness, and innovation) characterizing emerging adults’ food media experiences. Incidental exposure and interpersonal influences also mark their food media consumption. This demonstrates food media’s interwovenness in emerging adults’ media habits. Further research should consider these themes and complexities, including their potential impact toward food-related habits and media use.
AB - This study explores what emerging adults value in food media, i.e. food-focused content and personae in media. Emerging adults (18–25) are an important target group for food media as they transition toward nutritional independence and consume media substantially. Seven semi-structured focus groups were conducted with thirty-seven Belgian participants. Thematic analysis revealed three themes (hedonism, ability, information) grouping nine subthemes (entertainment, sensory appeal, convenience, familiarity, cost, autonomy, education, health and fitness, and innovation) characterizing emerging adults’ food media experiences. Incidental exposure and interpersonal influences also mark their food media consumption. This demonstrates food media’s interwovenness in emerging adults’ media habits. Further research should consider these themes and complexities, including their potential impact toward food-related habits and media use.
KW - Emerging adults
KW - consumer behavior
KW - focus group
KW - food media
KW - media habits
U2 - 10.1080/03670244.2021.1982711
DO - 10.1080/03670244.2021.1982711
M3 - Article
JO - Ecology of Food and Nutrition
JF - Ecology of Food and Nutrition
SN - 0367-0244
ER -