Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 24 Mar 2018
EventInteractive Marketing Research Conference - Vrije Universiteit Amsterdam, Amsterdam, Netherlands
Duration: 23 Mar 201824 Mar 2018
Conference number: 1

Conference

ConferenceInteractive Marketing Research Conference
Abbreviated titleIMRC
CountryNetherlands
CityAmsterdam
Period23/03/1824/03/18

Keywords

  • computer vision
  • user generated content
  • engagement
  • brand-related content

Cite this

Nanne, A., Antheunis, M., Wubben, S., Postma, E., & van Noort, G. (2018). Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.