Examining Popularity Predictors in Visual Brand-related User Generated Content

A Machine Learning Approach

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 24 Mar 2018
EventInteractive Marketing Research Conference - Vrije Universiteit Amsterdam, Amsterdam, Netherlands
Duration: 23 Mar 201824 Mar 2018
Conference number: 1

Conference

ConferenceInteractive Marketing Research Conference
Abbreviated titleIMRC
CountryNetherlands
CityAmsterdam
Period23/03/1824/03/18

Keywords

  • computer vision
  • user generated content
  • engagement
  • brand-related content

Cite this

Nanne, A., Antheunis, M., Wubben, S., Postma, E., & van Noort, G. (2018). Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.
@conference{12ebe8259c3a416fa28ab8d104de4333,
title = "Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach",
keywords = "computer vision, user generated content, engagement, brand-related content",
author = "Annemarie Nanne and Marjolijn Antheunis and Sander Wubben and Eric Postma and {van Noort}, Guda",
year = "2018",
month = "3",
day = "24",
language = "English",
note = "Interactive Marketing Research Conference, IMRC ; Conference date: 23-03-2018 Through 24-03-2018",

}

Nanne, A, Antheunis, M, Wubben, S, Postma, E & van Noort, G 2018, 'Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach' Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands, 23/03/18 - 24/03/18, .

Examining Popularity Predictors in Visual Brand-related User Generated Content : A Machine Learning Approach. / Nanne, Annemarie; Antheunis, Marjolijn; Wubben, Sander; Postma, Eric; van Noort, Guda.

2018. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.

Research output: Contribution to conferencePaperOther research output

TY - CONF

T1 - Examining Popularity Predictors in Visual Brand-related User Generated Content

T2 - A Machine Learning Approach

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Wubben, Sander

AU - Postma, Eric

AU - van Noort, Guda

PY - 2018/3/24

Y1 - 2018/3/24

KW - computer vision

KW - user generated content

KW - engagement

KW - brand-related content

M3 - Paper

ER -

Nanne A, Antheunis M, Wubben S, Postma E, van Noort G. Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach. 2018. Paper presented at Interactive Marketing Research Conference, Amsterdam, Netherlands.