Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach

Annemarie Nanne, Marjolijn Antheunis, Sander Wubben, Eric Postma, Guda van Noort

Research output: Contribution to conferencePaperOther research output

Original languageEnglish
Publication statusPublished - 24 Mar 2018
EventInteractive Marketing Research Conference - Vrije Universiteit Amsterdam, Amsterdam, Netherlands
Duration: 23 Mar 201824 Mar 2018
Conference number: 1

Conference

ConferenceInteractive Marketing Research Conference
Abbreviated titleIMRC
Country/TerritoryNetherlands
CityAmsterdam
Period23/03/1824/03/18

Keywords

  • computer vision
  • user generated content
  • engagement
  • brand-related content

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