Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach

Annemarie Nanne, Marjolijn Antheunis, Sander Wubben, Eric Postma, Guda van Noort

    Research output: Contribution to conferencePaperOther research output

    Original languageEnglish
    Publication statusPublished - 24 Mar 2018
    EventInteractive Marketing Research Conference - Vrije Universiteit Amsterdam, Amsterdam, Netherlands
    Duration: 23 Mar 201824 Mar 2018
    Conference number: 1

    Conference

    ConferenceInteractive Marketing Research Conference
    Abbreviated titleIMRC
    Country/TerritoryNetherlands
    CityAmsterdam
    Period23/03/1824/03/18

    Keywords

    • computer vision
    • user generated content
    • engagement
    • brand-related content

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