Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach

Research output: Contribution to conference › Paper › Other research output

Original language	English
Publication status	Published - 24 Mar 2018
Event	Interactive Marketing Research Conference - Vrije Universiteit Amsterdam, Amsterdam, Netherlands Duration: 23 Mar 2018 → 24 Mar 2018 Conference number: 1

Conference	Interactive Marketing Research Conference
Abbreviated title	IMRC
Country/Territory	Netherlands
City	Amsterdam
Period	23/03/18 → 24/03/18

Keywords

@conference{12ebe8259c3a416fa28ab8d104de4333,

title = "Examining Popularity Predictors in Visual Brand-related User Generated Content: A Machine Learning Approach",

keywords = "computer vision, user generated content, engagement, brand-related content",

author = "Annemarie Nanne and Marjolijn Antheunis and Sander Wubben and Eric Postma and \{van Noort\}, Guda",

year = "2018",

month = mar,

day = "24",

language = "English",

note = "Interactive Marketing Research Conference, IMRC ; Conference date: 23-03-2018 Through 24-03-2018",

}

TY - CONF

T1 - Examining Popularity Predictors in Visual Brand-related User Generated Content

T2 - Interactive Marketing Research Conference

AU - Nanne, Annemarie

AU - Antheunis, Marjolijn

AU - Wubben, Sander

AU - Postma, Eric

AU - van Noort, Guda

N1 - Conference code: 1

PY - 2018/3/24

Y1 - 2018/3/24

KW - computer vision

KW - user generated content

KW - engagement

KW - brand-related content

M3 - Paper

Y2 - 23 March 2018 through 24 March 2018

ER -