Experiencing culture in attractions, events and tour settings

Greg Richards*, Brian King, Emmy Yeung

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

1 Citation (Scopus)

Abstract

This paper develops a measurement scale for cultural experiences across different contexts, including attractions, events and tours, in Hong Kong. Four dimensions of experience (cognitive, conative, affective and novelty) are identified through structural equation modelling. The scale is applied to compare visitor- and context-related influences on the experience and on subsequent behavioural intentions. We find that the conative dimension of experience elicits the highest experience scores from visitors, but affective experiences are more significant in distinguishing between different experience contexts and visitor groups. The strongest experiences were attributed to event contexts, followed by tours, and finally permanent attractions. The experience is also enhanced when various sites are combined by visitors to provide a ‘destination journey’.

Original languageEnglish
Article number104104
JournalTourism Management
Volume79
DOIs
Publication statusPublished - 2020

Keywords

  • ANTECEDENTS
  • AUTHENTICITY
  • Attractions
  • BEHAVIORAL INTENTIONS
  • Cultural tourism
  • DIMENSIONS
  • Events
  • Hong Kong
  • INVOLVEMENT
  • NOVELTY
  • PLACE ATTACHMENT
  • SATISFACTION
  • SCALE
  • STRUCTURAL MODEL
  • Tours
  • Visitor experience

Fingerprint Dive into the research topics of 'Experiencing culture in attractions, events and tour settings'. Together they form a unique fingerprint.

  • Cite this