Explaining online ambassadorship behaviors on Facebook and LinkedIn

Ward van Zoonen*, Jos Bartels, Anne-Marie van Prooijen, Alexander P. Schouten

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

11 Citations (Scopus)

Abstract

Due to technological advancement work is situated within a broader network where work communiques become public and observable by anyone at any time. This study draws on identity theory and boundary management preferences to examine the extent to which employees use their Facebook and LinkedIn accounts to share updates about their organization. This study reports on a two-wave panel study among Dutch employees (N = 515). Drawing on boundary theory and organizational citizenship literature this study shows that self enhancement motives are important predictors for ambassadorship behaviors on Facebook and LinkedIn. Conversely, segmentation preferences and identification processes significantly affect ambassadorship behaviors on Facebook, but not on Linkedln. Hence, social media afford similar behaviors across platforms but the antecedents may differ across social media platforms.

Original languageEnglish
Pages (from-to)354-362
Number of pages9
JournalComputers in Human Behavior
Volume87
DOIs
Publication statusPublished - Oct 2018

Keywords

  • Facebook
  • LinkedIn
  • Boundary preferences
  • Organizational identification
  • Organizational ambassadorship
  • Self-enhancement
  • SOCIAL NETWORKING SITES
  • STRATEGIC SELF-PRESENTATION
  • WORK-HOME SEGMENTATION
  • ORGANIZATIONAL IDENTIFICATION
  • IMPRESSION MANAGEMENT
  • MEDIA USE
  • JOB-SATISFACTION
  • ENHANCEMENT
  • COMMITMENT
  • TWITTER

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