Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F. Langerak; J.M. Ten Napel; R.T. Frambach; H. Commandeur

Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F. Langerak, J.M. Ten Napel, R.T. Frambach, H. Commandeur

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Marketing
Subtitle of host publication	Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
Editors	R. Wensley, V. Wong
Place of Publication	Warwick
Publisher	EMAC
Pages	704-717
Number of pages	13
Publication status	Published - 1997

Cite this

@inbook{48775c2307ad44babc485ab6fdd49487,

title = "Exploratory results on the moderating influence of strategy on the market orientation performance relationship",

author = "F. Langerak and {Ten Napel}, J.M. and R.T. Frambach and H. Commandeur",

note = "Pagination: 13",

year = "1997",

language = "English",

pages = "704--717",

editor = "R. Wensley and V. Wong",

booktitle = "Marketing",

publisher = "EMAC",

}

Exploratory results on the moderating influence of strategy on the market orientation performance relationship. / Langerak, F.; Ten Napel, J.M.; Frambach, R.T. et al.

Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick : EMAC, 1997. p. 704-717.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review