Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F. Langerak, J.M. Ten Napel, R.T. Frambach, H. Commandeur

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEMAC
    Pages704-717
    Number of pages13
    Publication statusPublished - 1997

    Cite this

    Langerak, F., Ten Napel, J. M., Frambach, R. T., & Commandeur, H. (1997). Exploratory results on the moderating influence of strategy on the market orientation performance relationship. In R. Wensley, & V. Wong (Eds.), Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K. (pp. 704-717). EMAC.