Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F. Langerak, J.M. Ten Napel, R.T. Frambach, H. Commandeur

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    PublisherEMAC
    Pages704-717
    Number of pages13
    Publication statusPublished - 1997

    Cite this

    Langerak, F., Ten Napel, J. M., Frambach, R. T., & Commandeur, H. (1997). Exploratory results on the moderating influence of strategy on the market orientation performance relationship. In R. Wensley, & V. Wong (Eds.), Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K. (pp. 704-717). Warwick: EMAC.
    Langerak, F. ; Ten Napel, J.M. ; Frambach, R.T. ; Commandeur, H. / Exploratory results on the moderating influence of strategy on the market orientation performance relationship. Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. editor / R. Wensley ; V. Wong. Warwick : EMAC, 1997. pp. 704-717
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    note = "Pagination: 13",
    year = "1997",
    language = "English",
    pages = "704--717",
    editor = "R. Wensley and V. Wong",
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    Langerak, F, Ten Napel, JM, Frambach, RT & Commandeur, H 1997, Exploratory results on the moderating influence of strategy on the market orientation performance relationship. in R Wensley & V Wong (eds), Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. EMAC, Warwick, pp. 704-717.

    Exploratory results on the moderating influence of strategy on the market orientation performance relationship. / Langerak, F.; Ten Napel, J.M.; Frambach, R.T.; Commandeur, H.

    Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. ed. / R. Wensley; V. Wong. Warwick : EMAC, 1997. p. 704-717.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    TY - CHAP

    T1 - Exploratory results on the moderating influence of strategy on the market orientation performance relationship

    AU - Langerak, F.

    AU - Ten Napel, J.M.

    AU - Frambach, R.T.

    AU - Commandeur, H.

    N1 - Pagination: 13

    PY - 1997

    Y1 - 1997

    M3 - Chapter

    SP - 704

    EP - 717

    BT - Marketing

    A2 - Wensley, R.

    A2 - Wong, V.

    PB - EMAC

    CY - Warwick

    ER -

    Langerak F, Ten Napel JM, Frambach RT, Commandeur H. Exploratory results on the moderating influence of strategy on the market orientation performance relationship. In Wensley R, Wong V, editors, Marketing: Progress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.. Warwick: EMAC. 1997. p. 704-717