Exploratory results on the moderating influence of strategy on the market orientation performance relationship

F. Langerak, J.M. Ten Napel, R.T. Frambach, H. Commandeur

    Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

    Original languageEnglish
    Title of host publicationMarketing
    Subtitle of host publicationProgress, Prospects and Perspectives. Proceedings of the EMAC Conference, Coventry, U.K.
    EditorsR. Wensley, V. Wong
    Place of PublicationWarwick
    Number of pages13
    Publication statusPublished - 1997

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