Exploring product and service innovation similarities and differencies

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Contribution to journalArticleScientificpeer-review

233 Citations (Scopus)
Original languageEnglish
Pages (from-to)241-251
JournalInternational Journal of Research in Marketing
Volume23
Issue number3
Publication statusPublished - 2006

Cite this

Nijssen, E. J., Hillebrand, B., Vermeulen, P. A. M., & Kemp, R. (2006). Exploring product and service innovation similarities and differencies. International Journal of Research in Marketing, 23(3), 241-251.