Exploring product and service innovation similarities and differencies

E.J. Nijssen, B. Hillebrand, P.A.M. Vermeulen, R. Kemp

Research output: Contribution to journalArticleScientificpeer-review

248 Citations (Scopus)
Original languageEnglish
Pages (from-to)241-251
JournalInternational Journal of Research in Marketing
Volume23
Issue number3
Publication statusPublished - 2006

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